Fat Loss Myths Exposed
by Jon Benson
Author, “The Every Other Day Diet Plan”

There are many myths around fat loss and even obesity. One of the most popular is that obese people simply eat too much. In most cases this is true. In some cases however obese individuals do not consume more food than people whose body weight is considered normal. Some eat so little that their metabolic rate slows down and starts the fat storage cycle in the body. There are also a series of hormonal and psychological factors that create conditions that lead to obesity and weight gain.

Many people carry too much body fat without being clinically obese. These individuals may not even be overweight. I have measured the body fat of models who were rail thin yet had body fat readings over thirty percent. Many of these individuals claim to have healthy diet plans and participate in vigorous exercise, but their bodies to betray their beliefs.

If you are overweight, chances are great that you can manage the condition. Even with strong genetics toward excess fat storage, obesity in over ninety-five percent of obesity can be reversed with relatively simple lifestyle changes. Rarely is surgery or drugs a necessary alternative. Even when such an extreme is called for, lifestyle changes are still mandatory for long-term health and weight management.

New Rules

The book “Fight Club”, which was made into a movie in 1999, had an interesting way of banishing the half-hearted from their rather extreme but effective clique. One of the principle characters, Tyler Durden, offered the group a simple list of rules to follow. You were either in or out–there was no middle ground. I thought it would be humorous to share his do or die rules with you:

1. You don’t ask questions.
2. You don’t ask questions. (repeated twice for emphasis)
3. No excuses.
4. No lies.
5. You have to trust Tyler.

Are you glad my name is not Tyler?

All kidding aside, the rules above have a bit of animal wisdom within them. While I am not advising you to cease asking questions (in fact, I advise the opposite when it comes to achieving life-long motivation), I am asking you to stop driving yourself crazy looking for the ideal plan and start applying practical guidelines like I will cover in The Every Other Day Diet plan. We all want that secret plan or magic pill that will end our weight loss woes. I will save you the suspense and tell you what you probably already know–it does not exist.

There is information that you currently do not know. Once revealed, that information can appear to have been a “secret”. In reality, a secret is just something you did not know a few seconds before it was revealed to you. Using that definition, you are about to learn many secrets. Some of them will go against conventional wisdom. I am asking for your open-minded consideration, and for you not to talk yourself out of beginning something new out of analysis paralysis.

If you do nothing but search and ask, you will never find and apply.

When folks pick up my book “The Every Other Day Diet plan”, I ask them to do one thing, first and foremost: Apply the principles. Do not just read it. I want you to do as Judge Reinhold’s character in Fast Times at Ridgemont High suggested–“Learn it. Know it. Live it.”

As for the “no excuses” and “no lies” bit, I think that stands on its own. We have made too many excuses in the past. We have lied to ourselves about our true desires as well. Think about it. Do you really “love” pizza…or do you love your family?

The small lies we tell ourselves can radically affect our subconscious mind. The subconscious knows no distinction between fact and fiction. The last thing you want to do is continually deceive yourself with seemingly innocent slang. You do not love pizza. You may enjoy pizza, for sure, but you cannot love it. Your subconscious can actually begin to respond to “loving pizza” and increase your craving for it (or any food) via the association it already has to the word “love”. After all, it is only natural to crave more of what we continually tell our minds we love.

Can you see the potential danger in self-deception, even when it appears innocent on the surface?

Likewise, you do not hate yourself. You are probably much like me. I hated my condition, but I loved myself enough to want to change it. I did not have my self. Doesn’t this sound more like the truth to you?

Try saying this out-loud:

“I love myself so much that I now demand a life of health, vitality, and leanness!”

That is the truth! That is what you really want. No more lies and no more excuses. They just fuel the fires that burn in troubled hills.

As far as trust is concerned, all I ask is that you trust that little voice inside. This is the voice of reason that can often be muted by the noise of our daily lives and our pre-programmed answers that are more denial than fact. You can trust that I have been where you are and have helped thousands get to where you want to go. But I do not know all the answers. No one does.

What I do know is how to help you discover the answers that work best for you. Using the guidelines within this book, you can find most, if not all of those answers. You can put an end to the excuses and the self-deception.

You can start to enjoy life again. And, you can start today.


You can read (and even hear!) more about Jon’s unique and very effective approach to life-long fat loss by going here:



Mark Dilworth, BA, PES at Her Fitness Hut

Lifestyle and Weight Management Specialist
Certified Nutrition Coach and Nutrition for Metabolic Health Specialist. Since 2006, I have helped thousands of clients and readers make lifestyle habit changes that helps you to achieve better long-term health, which includes body transformation and ideal body weight.
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